.content{position:relative;overflow:hidden}.hover-text,.text{transition:transform .3s cubic-bezier(.16,1,.3,1)}.vertical .hover-text,.vertical .text{transform:translateY(0)}.hover-text{position:absolute}.vertical .hover-text{bottom:-100%}button:hover .vertical .hover-text,button:hover .vertical .text{transform:translateY(-100%)}